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Facebook for business: traffic to site most prominent KPI
Custom fan page designers Pagemodo conducted a survey among small business owners who were using Facebook as a marketing and revenue generation channel. The results show that, while only half of...
View ArticleResearch: Driving word of mouth is key reason for social media efforts
Microsoft Advertising just published the results of a survey with 700 major corporation on their use of social media. What is the most important reason for these companies to invest time, money and...
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Listening and monitoring: what is the business benefit?
In the age of Facebook and cloud computing, listening to customers is more important than ever. It sounds simple enough, but there are tweets, online comments, and various other channels of digital...
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15 free social listening tools
Social Listening Tools by Rosie Siman outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also...
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Social media KPIs: NPS, ARPU, CPA and the others
Do not arbitrarily jump into the social marketing space without first setting measurable kpis (Key Performance Indicators). Define how you will measure success by selecting one primary and one...
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Facebook: FMCG largest audiences, automotive biggest engagement
Today Socialbakers.com released their Global Report focused on all industries active on Facebook. The report focuses on the top performing brands by several audience and engagement rate metrics. Some...
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A marketer’s guide to paying attention to the social web
From How to Effectively Listen on the Social Web [Infographic] @ socialnomics.com: Targeted social listening helps marketers identify new prospects through monitoring the actions and conversations of...
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Potential reach and age demographics for Facebook, YouTube, Twitter and the...
From What you need to know about choosing the most effective social media platforms, an infograph made by infographics.sg:
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Referral traffic: Facebook, Pinterest and Twitter leave Google+ in the dust
Shareaholic just released a new Social Media Traffic Report that looks at 13 months of activity from more than 200,000 publishers. When it comes to sending traffic to your site: Facebook and Twitter...
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GlobalWebIndex: Facebook is actually most popular social media platform among...
From Facebook Is Alive and Kicking @ blog.globalwebindex.net : Facebook is actually the most popular social network on the planet among teens with 59% more active teen users than the nearest...
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